I learned this from my mother – play to win.
My mother is now 93 years old. She lives by herself in a nice house in Miami. She keeps busy all day long, staying sharp physically and intellectually. My mother is still playing to win. I’ve never seen my mother play not to lose.
I remember distinctly the day I realized that my mother was a person with vision that would take our family beyond our immediate circumstances. One day, while I was in college, my mother (Mami) and father (Papi) and I were out in our front yard raking leaves. Papi, who was accountant for General Foods, said that he had seen a new housing development a few miles away. Those houses were better, he said, because they had central air and a garage, and our house had neither. Papi then suggested, “Why don’t we sell this house, and move into one of those?” This was courageous on his part, because we had emigrated from Cuba only six years before, and we already owned our home. Mami, however, showed her vision, her eternal optimism. She responded: “We should keep this house, rent it out and raise enough cash for a down payment for the new house, so we have two!” Papi said, “How do we do that?” Mami said: “You’re the accountant, figure it out…” Papi did just that; he put together sufficient capital to purchase the better home, and kept our first house as a rental property. Once you do it the first time, just repeat the formula. Mami and Papi built up a beautiful nest egg of rental properties.
When they decided to retire to Miami, my parents found the home they wanted in Coral Gables, which to me is the most beautiful of all neighborhoods. Papi used to recount with glee that when he was ready to go to settlement on their retirement property, the real estate agent asked Papi: “Mr. Martínez, how will you finance your new home?” Papi replied, “I’ll write you a check.” The agent: “Yes, I know, that’s for the down payment. But have you secured a mortgage?” Papi, who had only been a cost accountant working a clerical job, replied: “No, I’m going to write you a check.” The agent, incredulous: “Mr. Martínez, just what is it that you do?”
In sports car racing we say: “Don’t look at the wall. If you look at the wall, you’ll hit it.” Stated more positively, place your eyes where you want to be on the track, and your hands will drive you there. Taking a page from my mother’s racing log book, I have expanded my business and opened an office in Miami, because I’m looking at where I want to be – that is, I’m looking at the opportunities found in Miami, a growing economy, a community of optimists led by many Hispanic executives from all over the Americas.
I’m not bound by current circumstances. I’m playing to win.


I like it. “…entrepreneurs have a persistent opportunity orientation and think in terms of how things can be done instead of why things can’t be done.” Even if none of us have MBAs, we Cubans are entrepreneurs at heart.
(Anheier, Helmut. “Nonprofit Organizations: Theory, Management, Policy.”)
Comment by Alison @ finnyfinds — April 16, 2010 @ 4:32 pm
Luis:
What a great story and wonderful insight into your inspiration! It sounds like your mother is “93 years young”! Clearly she raised her son and her family with similar vision and aspiration. Positive people focusing on the future can move mountains!
Thanks for sharing!
Wendy
Comment by Wendy Clay — April 18, 2010 @ 4:50 pm
Your parents, and many others in the Cuban exile community, have proven that values are the most important thing we can bequeath our children. Most Cuban exiles arrived penniless in the U.S. but many soon found their way to financial success and positions of leadership. Although the government gave aid to newly-arrived Cuban families, it was temporary assistance repaid many times over in the taxes and new jobs created in Miami by the exiles. Thanks for reminding us that poverty is a state of mind, not an economic condition, Luis. Moreover, the entrepreneurial torch is being carried by many newcomers like you from all over the world to this great nation. Thanks for this post — and for your courage in expanding to Miami. It’s the spirit that keeps our economy thriving.
Comment by Raul Ramos y Sanchez — April 19, 2010 @ 12:25 pm
This reminds me of the advice I’ve heard given by sports psychologists to picture success. Before you walk the diving board for that dive (that interview!) go through the motions in your mind and “land” it.
Comment by Deborah Cox — April 19, 2010 @ 2:09 pm
love the drive!
Comment by alexia — April 21, 2010 @ 12:13 am